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Account Director / Integrated- Interactive Agency
published: 11/18/08 11:00 AM location: Boston
Account Director / Integrated- Interactive Agency
Our client has just won a large piece of new business and needs an experienced Account Director to help with tactical & strategic planning. B2B client services experience within HealthCare, Life Sciences and/or pharmaceutical is a must this role. This person is part of the agency senior management team, participating in client & company strategy, day-to-day, hi-level marketing plan delivery and Team Mgmt. Candidates must demonstrate deep agency-side experience in managing HealthCare, Life Sciences and/or pharmaceutical accounts at the most senior level. Integrated marketing expertise, particularly in online and emerging channels is a requirement. Proven entrepreneurial experience and a successful new business track record are also musts. Some client side experience is a plus. Requirements will include collaborating with colleagues on accounts, new business pitches, and agency operations; recruiting and training staff; managing client relations for future clients and supporting current accounts. Boston.
Interactive Creative Director
published: 11/18/08 11:00 AM location: Boston
Interactive Creative Director
Our client just won several new pieces of business and they now need a lead Interactive Creative Director. Candidates must have agency experience leading Interactive Groups in developing cutting edge, online creative solutions for major clients. Life Sciences, Health Care and/or Pharmaceutical experience would be a strong plus. This position will stamp all online creative leaving the shop, have vast input on integrated campaigns and offer the latest online solutions for brand name clients. Experience in mobile marketing, micro targeting online and building creative around similar is strongly desired as well. 10+ years of agency based experience along with deep knowledge around interactive creative development is required. Please forward online portfolios along with your resume for consideration. Boston.
Director Online Product Marketing
published: 11/17/08 10:00 AM location: Boston
Director Online Product Marketing
Research, identify, and prioritize opportunities to drive more revenue by optimizing user experience for hi-volume, online consumer markets. Prioritize requirements and improvements in both core product and network of several B2C consumer driven sites. Develop and prioritize new requirements based on best practices, data, and analytical insights into customer behavior. Requirements include a BA/BS with at least 10 years of product management for highly trafficked B2C websites. Ideal candidate brings experience in B2C e-commerce and online, hi- volume consumer markets. Boston.
Director, eMail Marketing
published: 11/17/08 9:00 AM location: Boston
Director, eMail Marketing
Define and implement best practices for B2C email marketing, including browser/client compatibility, subject lines, use of images, CAN-SPAM compliance, opt-in/out processes, etc. Analyze, monitor and communicate performance of all email initiatives to business stakeholders. Expertise in email best practices including contact strategies, design, A/B testing, delivery and deliverability issues, and analytics/performance management should be in all applicants past experience. Ideal candidate brings experience in B2C e-commerce and online consumer markets. Other requirements include BA/BS with 5+ years experience in B2C email marketing and 8+ years in consumer marketing. Boston.
APAC Markets - Project Marketing Manager
published: 11/13/08 4:00 PM location: Boston
APAC Markets /Project Marketing Manager /
Our client is a leading direct to consumer, technology marketer. Working closely with our clients development team and business leaders across the company, you would project manage the business case. This person will drive optimization of corporate consumer marketing supporting the growth of the Company?s global business in the Asia Pacific regions. Responds to market needs and adapts strategies and materials in response to new learnings, market shifts and new opportunities. This person will also develop strong relationships with external partners as well as APAC regional marketing, and key advertising partners. Requirements include a complete functional understanding and application principles of consumer marketing strategies, advertising, digital media opportunities with the APAC region. Fluency in one or more of the major languages within the APAC region is also a requirement. Boston.
VP, Account Planning & Interactive Media Delivery
published: 11/12/08 12:00 AM location: New England
VP, Account Planning & Interactive Media Delivery
What a title and what a role! This position will lead both Interactive Media delivery along with heading the Account Planning Department for progressive, innovative, creatively driven advertising agency. Reporting into the Chief Creative Officer this role requires an Account Planner who understands research & media planning while utilizing the most current online delivery methods for measured success. All candidates should have experience leading flagship accounts, have written several annual -media plans along with having half their brain rooted within interactive marketing strategy & execution. Candidates need to be currently in a similar agency role, have 15 years of agency media and/or account planning experience and have proven interactive strategy & development. Full, company paid relocation is part of the benefits. New England.
VP / Business Development Advertising Agency Services
published: 11/10/08 3:00 PM location: New England
VP / Business Development Advertising Agency Services
Hi-level, integrated & consultative new business agency selling experience is required for all candidates.
Our client is a leading, creatively driven, full services marketing services firm with an unbelievable client base of top consumer, financial and B2B clients. This person should have a history of cross selling full services marketing solutions to client-side VP, Product Marketing, VP Client Services & similar levels. Our clients firm is a hip, laid back, smart, NYC-style but with none of the aggravation. This position is responsible for prospecting, winning then transitioning to Client Delivery while still maintaining contact with the prospect for the sole ability to grow organically & increase satisfaction levels. There is an impressive base salary along with great bonus potential. Candidates are required to have 12 plus years of selling fully integrated agency services, understand how to market great creative & strategy, experience exceeding quota and have a current, relevant rolodex. New England.
Web Analytics Manager
published: 11/9/08 12:00 AM location: Boston
Primarily responsible for Web Analytics. Work with business managers to develop strategies and meaningful metrics, report on website activity, suggest site enhancements, and work with I/S to ensure web site and applications are properly coded to collect necessary data. Also responsible for technical project management which involves partnering with business units to understand objectives, defining project requirements, developing and executing test strategies, and managing daily interactions with Information Systems. Partner with the Corporate Legal department to monitor brand and trademark usage on the web, and support domain and micro site portfolio strategy. As a member of the team, provide content management and overall web development support.
VP/ Business Development Marketing Services
published: 11/7/08 12:00 AM location: Boston & NYC
VP /Business Development Marketing Services
Our client is a technology marketing services firm with an Information / ROI-based product that's widely used by major CPG's & consulting firms. This person should have a history of selling marketing solutions to VP, Product Marketing, VP Client Services & similar tiles. Our clients firm is a start-up type feel at 50 FTE and global in reach. The position is responsible for prospecting, winning then transitioning to Client Delivery while still maintaining contact with the prospect for the sole ability to grow organically & increase satisfaction levels. There is an impressive base salary along with great bonus potential. Candidates are required to have 8 plus years of selling Marketing Services to Marketing Services or CPG, experience exceeding quote and have a current, relevant rolodex in the East Coast corridor. Boston & NYC.
Web Marketing Manager
published: 11/6/08 1:11 PM location: Boston
Web Marketing Manager
This person will be responsible for establishing, maintaining, and executing the strategic vision of the firm?s main website property. This person is charged with making sure the site offers up the most relevant and successful pre-sales web experience aimed at increasing the number of product trialers coming from their large number of website Visitors population. This person will actively partner with the firm?s Website Product and Website Engineering Organizations to ensure that needed business requirements, experience enhancements, and usability improvements are documented, understood, agreed to, and efficiently put into production so as to meet (and exceed) the established business objectives. Eight plus years of experience with creating and managing website marketing and experience strategies with an emphasis on offering multiple / relevant experiences for different segments of a web visitor audience along with a strong background in measurement is required. Boston.
Interactive Creative Web Designer
published: 11/4/08 7:31 PM location: Boston
Interactive Creative Web Designer
Our client is searching for an Interactive Creative Web Designer. This person will develop the online conceptual design for top consumer brands. We are searching for a front-end, conceptual interactive designer with 4+ years of top agency marketing creative services experience and a complete online portfolio of branded work. Boston.
B2B Account Director / Integrated- Interactive Agency
published: 11/3/08 3:00 PM location: Boston
B2B Account Director / Integrated- Interactive Agency
B2B client services experience within technology and/or pharmaceutical is a must this role. This person is part of the agency senior management team, participating in client & company strategy, day-to-day, hi-level marketing plan delivery and Team Mgmt. Candidates must demonstrate deep agency-side experience in managing technology & pharmaceutical accounts at the most senior level. Integrated marketing expertise, particularly in online and emerging channels is a requirement. Proven entrepreneurial experience and a successful new business track record are also musts. Some client side experience is a plus. Requirements will include collaborating with colleagues on accounts, new business pitches, and agency operations; recruiting and training staff; managing client relations for future clients and supporting current accounts. Boston.
Manager of Web Analytics
published: 10/29/08 11:26 AM location: Boston
Manager of Web Analytics
The Manager of Analytics will help develop robust, accurate, and responsive data warehouse and business web analytics capability to support business decision making. The role will encompass analysis and tracking of customer acquisition optimization, executive business intelligence and decision making, partner and channel performance measurement, and ROI analysis on business and web marketing initiatives. The ideal candidate will have a proven track record working in robust and comprehensive web analytics programs that have been successfully used to inform and guide marketing and executive business planning efforts. The Director will also have significant input and participation in the daily management of the Marketing functions. SQL is required. Boston.
Research Analyst
published: 10/15/08 2:33 PM location: Boston, West
Research Analyst
To help build / strengthen a core competence in marketing analytics and marketing research intelligence as a key member of our client?s marketing team. Establish corporate best practices for the tracking, measurement, reporting, and analyzing of all marketing programs. Analyze acquisition and conversion data to help identify behavior models. Partner with Directors of Marketing and Product Development to ensure that our client?s analytic tools are correctly implemented, managed, and optimized to identify trends, behaviors, and intelligence needed to maximize acquisition and conversion efforts. 5 years of experience in competitive research and an MBA is required. Boston, West.
Our client, a mid-sized creative integrated marketing/ advertising firm is seeking an experienced copywriter with a strong financial branding, advertising agency background. Candidates need to have written for fully integrated financial services focused campaigns, with a focus on direct marketing and branding while writing all the copy and managing the overall big idea. This is a client-services-centric, front facing, role in a small marketing shop where the client roster is very diverse. Candidates are required to have 8+ years of agency or similar experience. Boston.
Paid Search Analyst
published: 10/4/08 2:00 PM location: Boston
Paid Search Analyst
In this position the candidate will be relied upon to help grow all paid search marketing initiatives. They will be relied upon to add great data handling skills and an analytical mindset to report on, identify and deliver actionable plans for all search marketing activities. Working as part of a large marketing team, the candidate will be exposed to many different activities and will be a pivotal member of the group. Responsible for benchmarking and reporting on all current programs and working to help establish goals and strategies for future paid search marketing growth. This person will be relied on to contribute to strategies regarding product development, website functionality, conversion levers and all other areas critical to the success of paid search. 2-3 years of real business experience, preferably in a marketing or analytical position is required. Boston.
Database Strategy - Account Director
published: 9/12/08 2:00 PM location: Boston
Database Strategy - Account Director
This candidate will be responsible for overall client strategic marketing services and delivery. Candidates will build and service existing client relationships delivering outstanding marketing solutions. Candidates must have top tier database-driven client services, and client consulting experience. The selected candidate will also build and maintain relationships across departments to promote team work and operational best practices across disciplines. A Digitas?type background is highly desired. This position requires 8+ years of experience in agency marketing client services, marketing retention, loyalty and delivery or similar Boston.
